China Mobile Phone Pc Suite Driver' title='China Mobile Phone Pc Suite Driver' />Microsoft must launch a Surface phone and get it right the first time. Smartphones are the gateways to many tech companies broader ecosystems. Sadly, history proves any attempt by Microsoft to fill that void in its ecosystem is a huge gamble. Still, the absence of the most personal of computing devices from Microsofts lineup is detrimental to its present and future relevance. Microsoft must launch a Surface phone. The personal computing landscape is permeated with technologies that became relevant to consumers by way of smartphones. Digital assistants, the cloud, smart home speakers, in car computing, Io. T and mobile gaming are an increasingly cohesive personal computing tapestry spawned by and centralized around smartphones. Microsofts retreat from the smartphone space removed the companys rapport to the personal computing landscape and potentially eliminated its future relevance. Microsoft CEO Satya Nadella promised an ultimate mobile device that will be beyond the curve and wont be like the other guys phones, however. Microsofts ultimate mobile device. I believe Microsofts ultimate mobile device will fill the gap left by its absent smartphones, and will potentially create a new device category. The i. Phones and Android phones mobile dominance and Microsofts need for some type of mobile device, makes both these objectives necessary. Microsoft needs a personal portal to its ecosystem and a compelling device that challenges the rectangular slab smartphone status quo. Tony Starks PDA from Iron Man. Afc C License Coaching Course there. A device with game changing, context conforming hardware which benefits from a synergy of technologies from inking, mixed reality, gaming and more may be the answer. These are lofty goals. This device will require massive engineering resources, profound levels of inter department collaboration to bring different technologies together and immense marketing and distribution follow through. This massive investment is also a huge gamble. The risk is accentuated by Microsofts 1. Not to act, however, is a guarantee that Microsoft, without that personal portal to its ecosystem and nexus point for other technologies, will be irrelevant in the future of personal computing. This cant be overemphasized Microsoft must launch a Surface phone. Failure should have taught Microsoft how to succeed. AoQKuNPQ/VNOR7HxJCkI/AAAAAAAAAn4/2rVFfCgGLYU/w1200-h630-p-k-no-nu/Screenshot_4.jpg' alt='China Mobile Phone Pc Suite Driver' title='China Mobile Phone Pc Suite Driver' />What the Lumia 9. External forces, as well as internal shortcomings, led to Microsofts mobile failures. Slow responses to the market, inconsistent marketing and distribution, support of i. China-Mobile-PC-Suite.png' alt='China Mobile Phone Pc Suite Driver' title='China Mobile Phone Pc Suite Driver' />OS and Android at Windows expense, not ready for prime time Windows 1. Mobile, and more plagued the platform. Unless Microsoft is oblivious or simply doesnt care, experience should have taught it how not to fail. The coming ultimate mobile device, an ultramobile Surface PC with CShell and telephony, may succeed. As a telephony enabled, pocketable Windows 1. PC with Continuum, it will fill Microsofts smartphone gap and challenge the rectangular slab smartphone status quo. Despite the best laid plans, however, success isnt guaranteed. And Microsofts fight to position an ultramobile Surface PC in the mobile space will be wrought with challenges. Positioning matters. Positioning any Microsoft mobile device directly against the i. Download-Nokia-PC-Suite.jpg' alt='China Mobile Phone Pc Suite Driver' title='China Mobile Phone Pc Suite Driver' />Phone and Android phones in the smartphone space would be suicidal. The market has grown cold to Microsofts phone efforts. Fans are bitter, consumers apathetic, OEMs uncommitted, the enterprise is disinterested, and many bloggers are hostile. Another strictly phone attempt would be fodder for more negativity. Microsoft cannot position a Surface phone as a phone. As a telephony enabled ultramobile PC it must be positioned accordingly. It must be clear to fans, consumers, the enterprise and bloggers that this ultimate mobile device is something new. It mustnt look like a smartphone, but it must be familiar enough to be recognized as a mobile device. It must provide new ways of interaction but also be intuitive. It must be positioned in the mobile, not smartphone, space as an ultramobile PC both because thats what it will be as well as to escape the stigma of Microsofts past phone failures. It must appeal to consumers who are dictating personal computings direction and be suitable for the enterprise. Sources TMobile resumes merger talks with Sprint by making new offer deal could be reached within weeks TMobile has restarted merger talks with Sprint and the. Browse Nokia phones and find the perfect fit for you, with new smartphones coming in 2017. InformationWeek. com News, analysis and research for business technology professionals, plus peertopeer knowledge sharing. Engage with our community. Select from a variety of Lumia and mobile device and accessories to find help. If Microsoft fails at positioning the ultramobile Surface, it will lose before it even gets re started. Surface phone needs One MicrosoftMicrosofts strategy is the coalescing of various technologies synergistically in an ultramobile Surface. This is important to making an ultramobile Surface unique. Surface lead Panos Panay expressed how the Surface teams working with the One. Note team was important to making the pen and Surface work together seamlessly. A more extensive level of collaboration must take place to bring an even broader range of innovative technologies to the ultramobile Surface. Surface phone needs company wide support. Microsofts four engineering groups Cloud and Enterprise Engineering, Office Product, Windows and Devices, and Technology and Research were structured to allow engineering heads to report directly to Nadella. This makes for a more efficient product development and product to market system. This structure should also provide a collaborative environment where teams can work together efficiently and intentionally to bring various technologies to the ultramobile Surface. Panay and his team will need the folks working on mixed reality, Office, inking, AI, gaming, CShell, Continuum, Project Centennial, Cloud and Windows to make Nadellas ultimate mobile device a reality. Marketing and distribution. Beyond the divisions building the device, other teams must ensure its marketing and distribution. Microsoft marketing and operations. The Corporate Strategy and Planning, Global Sales Marketing and Operations, Marketing Group, and Worldwide Commercial Business divisions must position it for success. These teams and leaders must be held accountable for ensuring Microsoft puts 1. Nadellas ultimate mobile device. If this doesnt happen, Microsofts mobile efforts may fail again. Developers, Developer, Dev Microsoft youre a developer As we move toward an AI, bot and progressive web app world, no current mobile ecosystem can thrive without a strong app ecosystem. If Microsoft cant attract developers, its ultimate mobile device will be doomed from the start. Developers need to be convinced Windows is a viable platform. Microsoft can potentially woo developers and prove its commitment to mobile by launching an exclusive suite of unique, high quality Universal Windows Platform UWP productivity, entertainment, gaming and utility apps. They can fall under a Surface exclusive branding reminiscent of Lumia exclusives of the past. Microsoft must also keep its promise that cross platform first party apps will be best on Windows. As the worlds leading software company with resources spanning Windows, Office, Microsoft Garage apps, AI, Xbox and more, Microsoft itself is its best asset for winning developers. Simple Youtube Channel Joomla. Revit Sample Project Free'>Revit Sample Project Free. If it puts a 1. 00 percent effort into building exclusive UWP apps and games before Surface phones launch, it may inspire third party developers to follow. If Microsoft continues business as usual, as usual it will fail. Beating consumer apathy requires ultimate effort. Winning mobile users requires an enormous effort. If it happens, it wont be overnight. Many consumers have a negative view of Windows phone, and after being burned, many no longer trust Microsoft.